Tap Hunter (www.TapHunter.com), a leading force within the craft beer movement that connects craft beer fanatics with the beers they love, the brewers who brew them and the locations that pour them, today announced a strategic partnership with Pintley (www.Pintley.com), a leading beer recommendation website. Together, Tap Hunter and Pintley are leveraging their unique technology platforms, industry relationships and loyal users to create the largest and most accurate craft beer location database nationwide.
By keeping track of what’s on tap and where, Tap Hunter’s web and mobile technology platforms have the ability to direct millions of craft beer fans to the best beer-centric venues – from pubs and breweries, to special events and festivals. Based in San Diego, Tap Hunter is rapidly expanding into major cities across the US and is tracking 15,000 beers at 600 locations in 10 major markets.
Boston-based Pintley helps its 75,000 users get the most from their beer and connect with the beer community via web and mobile apps for iPhone and Android. The company’s extensive tasting notes, favorites and wish list options assist users in keeping track of the beer they’ve tried and how they felt about them. Pintley learns from each user’s ratings and tasting notes to understand exactly what pleases their palates the most, so they can become their own beer experts.
“By combining Tap Hunter’s data—sourced directly from bars, tasting rooms, and bottle shops—themselves, with Pintley’s data, which is sourced through their consumer users, we’re able to provide the most relevant and up-to-date source of information for locating specific beers,” said Jeff “Flash” Gordon, CTO and co-founder for Tap Hunter. “Together we set out to offer a highly trusted platform for craft beer fans, and what we’ve created is an extremely reliable snapshot of what’s actually available at each location.”
Once the integration is complete in early March, the enhanced experience for Tap Hunter and Pintley users will include:
- The ability to access expanded information about each beer on a Tap Hunter location’s list via Pintley (user ratings, beer style)
- A link for each beer tracked by Tap Hunter to a corresponding beer in Pintley, so users can review that beer in their Pintley account
- The ability to see which beers Pintley users have drank recently for every Tap Hunter location
- The ability for Pintley users to see the availability of specific beers at specific locations from directly within the Pintley application through a combination of Tap Hunter and Pintley data
“By sharing resources, we’ll be able to quickly enhance the overall experience of connecting beer fans with the beers they love – nationwide,” said Tim Noetzel, CEO of Pintley.
“Pintley’s recommendations feature and its rich catalog of beer information, styles and photos is a perfect match for our ability to locate and track specific venues,” continued Melani Gordon, CEO and co-founder of Tap Hunter. “We’re excited about the continued roll-out of our collaboration.”
About Tap Hunter
Tap Hunter is a leading force within the craft beer movement that connects craft beer fanatics with the beers they love, the brewers who brew them and the locations that pour them. By keeping track of what’s on tap and where, Tap Hunter’s web and mobile app platforms have the ability to direct millions of craft beer fans to the best beer-centric venues – from pubs and breweries, to special events and festivals – in 10 major cities across the US. Tap Hunter is regularly featured in the media as a craft beer resource, including The Huffington Post, Travel + Leisure, and was also recently selected by EvoNexus, a high-profile business incubator in San Diego that works to accelerate the success of technology startups. Founders Melani and Jeff Gordon were recognized by San Diego Magazine’s “Top 50 to Watch” in 2012. For more information about Tap Hunter, please visit www.TapHunter.com.
Pintley is an online beer community where users rate beers, write taste notes, and get personalized beer recommendations. Over 75,000 members use Pintley’s apps for iPhone, Android, and the web, and they’ve rated beers over 1.8 million times. Pintley also provides digital marketing services to more than 100 brewers, including Sam Adams and Great Divide Brewing. In 2011, MassChallenge named Pintley “one of the world’s highest-impact startups” and a winner of the prestigious MassChallenge competition, the largest startup accelerator in the world. Pintley has been featured in the Boston Globe, TechCrunch, and Beer Advocate, and the New York Times called Pintley “the Pandora of Beer.” For more information about Pintley visit www.pintley.com.